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For years children and baby fashion has been firmly grounded in trends that celebrated light colors, whimsical patterns and a general softness that appeared to be considered the “go to” or appropriate style of clothing for children. This generally meant you’d see plenty of pastels and neutrals popping up in outfits for girls and boys wherever you shopped. And those styles are still on trend for our little ones. Yet, slowly but surely, we’re start to see new children and baby clothes brands emerge that are veering away from the light, and experimenting with darker colors and designs that feature more eye catching contrast and imagery.

This more modern, edgier style of clothing is an exciting addition to the world of little girl fashion (and little boys, too!) and gives parents unexpected options that allow them to better choose the clothing they wish their children to wear—particularly younger parents looking to buck tradition. Then as children grow they have more options to pick clothes that make them feel comfortable and match their personalities, instead of dressing to fit a certain clothing standard.

At Ladida we’re all about clothing that goes against the norm and strikes out its own path, so we couldn’t be happier to introduce a children’s clothing designer who is wholeheartedly embracing this new darker look. LOUD designer children’s clothing is a London based designer that’s made a name for itself by combining high quality craftsmanship with bold design to create exquisite children’s clothing for both fashion conscious parents and kids.

They design outfits for boys and girls that focus on minimalist design principles and a basic black, white and gray color palette. Yet LOUD clothing for children manages to be captivating, with pieces that stand out from the crowd in the best possible way. To give you a proper introduction to this wonderfully creative designer, we’ve pulled together a collection of our favorite LOUD pieces.

                

We’ll jump in feet first into the dark clothing trend with this fun black sweater. Featuring the bold phrase “Hoo-ha!” in graphic white print, this piece is a stunner. It completely turns the traditional light and bright color palette on its head, giving a sense of fearlessness and individuality to any child who wears it. Plus, it demonstrates LOUD’s dedication to not only making stylish little girl fashion, but also making comfortable fashion as well. This would be perfect paired with jeans or another casual bottom.

                        

And for those of you looking for baby boy fashion that strays away from the usual sports or outdoors themes, you’re in luck. LOUD designer baby clothes like this White Flash Onesie has contrasting black trim and funky faded arrows, perfect for techy parents or simply those who are looking for something a little outside the norm. Plus, it has an adorable, hand drawn look that gives it a sense of fun and youthfulness that pairs perfectly with the stark contrasting colors.

                 

With LOUD the classic little black dress has gotten a child-appropriate makeover. Their Judith Black Dress fully embraces the darkness but still maintains a sense of childlike whimsy with its ruffled skirt. It just goes to show that not all little girls’ clothing brands feel the need to rely on an overabundance of color to make an adorable dress. Instead, in this LOUD dress the focus will be on your little girl—not on the dress itself. And if you do want a pop of color, this is a great dress to pair with a headband or other colorful accessory.

Another one of our favorite pieces for mixing stylish and edgy with sweet and feminine is the Maddy Peplum Tee. Its sweet cut is the perfect contrast to the abstract imagery on the front and back, making it a great outfit for girls who don’t want to be too traditionally girly or too dark. Its peplum shape also fits loosely enough so that even the most active little girls can feel comfortable in it.

Adorable for babies and toddlers alike, this striped vest will surely be unlike anything else you’ve found in other children’s clothing stores. We love the way the symmetric stripes provide the perfect backdrop for the unexpectedly goofy pair of eyes. It’s such a simple design, yet it has a ton of personality—perfect for inspiring silly faces and giggles with your little ones.

It’s clear that times are changing and parents don’t want to stick with the same light and airy pastel staples that have been lining the shelves of children’s clothing stores. Instead, it’s time to embrace children’s clothing that feature darker colors and more abstract designs.