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It can sometimes be easy to forget that having fun is one of the key components of a happy childhood. The times we are having fun are when we learn to play with others, make friends, and discover the world around us. And a child’s clothing should reflect this concept and give her fun items that she will actually want to wear each day. If you are searching for children’s clothing with a whimsical focus, take a look at Bang Bang Copenhagen.

As this design house says, “Playing is serious business.” And this focus shines through in all of Bang Bang Copenhagen children’s clothing, which is primarily “gender-bending” as they call it, meaning that most of their children’s fashion options don’t follow the standard “blue for boys, pink for girls” theme. Danish designers Louise Lundholm and Mia Risager wanted to create a line which focused on the playful nature of children, and to produce clothing which would capture the imaginations of kids and adults alike.

Bang Bang Copenhagen clothes are bright and colorful, and feature incorporated themes such as animals and other simple concepts that children can appreciate and enjoy. Best of all, the clothing looks great and is exceptionally well-made, all without breaking the bank. If you are looking for clothes which are perfect for everything from preschool to simply playing dress up at home, Bang Bang Copenhagen has just what you need. Here are some great sample selections from their line, available now and on sale at

Bang Bang Copenhagen's All Ears Dress is absolutely adorable. It features a dark-grey base with a pink furry dog around the shoulders, with big ears off of the front. The blue bow tie shows you that this doggie means business. This dress is super soft and comfortable, and is sure to become a favorite with your child. This dress demonstrates Bang Bang Copenhagen’s incredible ability to walk the line between everyday clothes and costumes, allowing your child to dress how she likes while still being presentable.

If you have thought that kid’s fashion has seemed a little boring or too grown-up as of late, Bang Bang Copenhagen will change your perspective. Check out their Sneaky Snake Sweatshirt for evidence of their dedication to the playfulness of childhood. The soft black fabric features a green snake motif wrapped around the neck which shimmers and catches the light. This is a fun shirt which can be worn with everything from jeans to a skirt, tights, and boots during the colder seasons.

With fun yet stylish selections from Bang Bang Copenhagen, even more “formal” clothing can be fun. Their Thunder Tights have simple black-and-white stripes with black toes and a blue cloud motif with a yellow thunderbolt. They are an adorable way to add a little whimsy to any outfit–even dressier ones. Plus, tights are a simple way to turn spring and autumn outfits into winter ones by giving your little one a bit more coverage in the cooler months.

 If you are looking for something simple to coordinate with the Thunder Tights (or just a top that looks great on its own), Bang Bang Copenhagen's Miss Parton Top is a simple yet lovely choice. It features a black-and-white horizontal pattern with a black fringe around the neckline and a frilled trim along the bottom. It is the perfect top for making your little one feel like she is all dolled up. Plus, the primary color scheme will not leave you scrambling to find coordinating pieces as you race to get everyone dressed in the morning.

 This Bang Bang Copenhagen's Balloon Top comes in a simple heather grey and features two brightly-colored balloons on the front. The balloons shimmer in the light and stand out easily against the soft, sweatshirt-like material. The cuffs and collar are ribbed, and the top is intended to look great paired with anything from jeans to simple sweats for an afternoon at home.

 Add some Bang Bang Copenhagen to your child’s wardrobe, and end the arguments over getting dressed. When clothing is fun and comfortable to wear, both you and your child will enjoy finding new pieces. Bang Bang Copenhagen puts the fun in functional children’s fashion.